As of July 2026, Meta has removed \u00abYour activity off Meta technologies,\u00bb the setting that let any user disconnect from their account the data businesses share with Facebook and Instagram through the Pixel and Conversions API. That disconnect button, which had existed since 2020, disappears entirely in the first wave of markets \u2014 including Brazil \u2014 and is replaced by a single new setting called \u00abActivity from other businesses,\u00bb which only lets people control how<\/strong> that data is used (ad personalization, Feed recommendations, and Meta AI responses), but no longer lets them prevent the connection itself.<\/p>\n\n\n\n In practice: users who had previously opted out disappeared from remarketing audiences built with the Pixel or Conversions API. That \u00abhole\u00bb in the audience is now closing. If you sell B2B with long sales cycles and rely on remarketing to nurture leads who visited your site, your audiences are about to grow without you touching any campaign setting.<\/p>\n\n\n\n The European Union is excluded from this first rollout due to GDPR requirements, but Brazil is in the first wave of affected markets, alongside the US and UK. That means if your SMB operates in Brazil, your Meta Ads campaigns will show a real jump in remarketing audience size over the coming weeks, without you having changed a single campaign setting.<\/p>\n\n\n\n This isn’t only good news for your CPA. It brings two risks every B2B SMB should check this week:<\/p>\n\n\n\n Review the legal text on your site and in your CMP: if you explicitly mention the option to \u00abdisconnect your activity off Meta,\u00bb you need to update it to reflect that the only control now available is over the use<\/em> of the data, not the connection itself. This fix takes ten minutes and keeps a visitor from spotting a legal inconsistency on your site.<\/p>\n\n\n\n Mark the date your account started showing audience growth in your tracking sheet. That way you can isolate the effect of this expansion and avoid drawing the wrong conclusions when comparing campaign performance month over month. The same care applies to reading your reports since Google Ads changed its attribution models in July 2026<\/a>: two near-simultaneous measurement changes make it doubly necessary to document when each one started.<\/p>\n\n\n\n With larger audiences, the same daily budget reaches fewer impressions per user within the audience, but the total audience seeing your brand grows. Adjust your frequency caps and check that your remarketing creative is still relevant to an audience that now includes \u00abcolder\u00bb visitors who used to be excluded by their opt-out.<\/p>\n\n\n\n July 2026 brought several Meta changes at once: this data setting, plus the AI chatbot policy update we already covered on WhatsApp Business API<\/a>. If you manage campaigns across several Meta surfaces at once, it’s worth running one single account audit this month instead of reacting to each announcement separately.<\/p>\n\n\n\nWhy this matters for a B2B SMB in Chile or Brazil<\/h2>\n\n\n\n
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What to check in your Meta Ads account this week<\/h2>\n\n\n\n
1. Update your privacy policy and consent banner<\/h3>\n\n\n\n
2. Segment your reports before and after July 2026<\/h3>\n\n\n\n
3. Review your remarketing ad frequency<\/h3>\n\n\n\n
4. Don’t mix this change up with other recent Meta updates<\/h3>\n\n\n\n
Does this look like what Google did with its AI ads?<\/h2>\n\n\n\n