Google Workspace: 7 Features Your Business Pays For and Isn’t Using

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Google Workspace: 7 Features Your Business Pays For and Isn’t Using

You pay for Google Workspace every month and basically use it as Gmail with more storage. That’s 20% of what you paid for. The other 7 features included in your plan — that most SMBs never activate — replace tools you’re probably paying for separately.

The 7 features you’re ignoring

1. Shared Drives: belong to the organization, not the user — files stay when people leave. 2. Google Meet recording: from Business Standard, with automatic transcription since 2024. 3. Google Vault: archives emails and documents indefinitely for legal audit. 4. Integrated Gemini: summarizes emails, drafts responses, creates Sheets formulas from natural language. 5. Admin Console: force 2FA, block external forwarding, monitor suspicious logins. 6. Google Sites: internal intranet at no extra cost. 7. Forms + Sheets: approval flows, onboarding forms, feedback collection — no need for Typeform or JotForm.

Add up the cost of the tools Workspace replaces. You’re probably paying more for those separate tools than for Workspace itself.

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Daniel Camus

Founder & CEO

Digital strategist with 20+ years in B2B marketing. Founder of Boostify, helping companies scale with Google Ads, automation and digital positioning.

Daniel Camus
Daniel Camus
Artículos: 295
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