Claude Cowork vs ChatGPT Work 2026: Guide for B2B SMBs
In under ten days, Anthropic and OpenAI both shipped their own version of the same idea: an AI agent that doesn't just answer questions, but executes…
automatización
Practical digital marketing strategies, automation and growth for B2B companies.
375 articles
Etiqueta automatización
Fill with Gemini in Sheets: automate data without formulas
Fill with Gemini is the Google Sheets feature that populates cells with AI-generated data —text, summaries, categories, sentiment analysis— without…
AI Agents Out of Control: How to Avoid the Surprise Bill
Large companies already lost control of their AI agents and spent millions without realizing it. How your SMB can avoid the same mistake.
WhatsApp Business API 2026: Meta Bans Generic AI Chatbots — What B2B SMBs Must Do Now
If your company uses the WhatsApp Business API for customer support or sales, there's a change you can't afford to ignore. Meta has explicitly banned…
Claude Code for Non-Programmers: How to Automate Your Business Without Writing Code
When Anthropic released Claude Code, almost everyone read it as a tool for programmers: a terminal where a developer asks the AI to write or fix code…
WhatsApp B2B in Brazil: Why Email is Dead and How to Sell Where Your Customers Are
The landscape of B2B business communications has undergone a seismic transformation, especially in dynamic markets like Brazil. What was once the…
From Assistant to Agent: How AI Skills Are Replacing Entire Software Stacks
The business technology landscape is undergoing a seismic metamorphosis. What we once defined as “AI assistants” – reactive systems designed to answer…
AI Skills: The Superpowers Transforming Your AI Agent into a Complete Business Team
Artificial intelligence has evolved beyond predictive models and static chatbots. We have entered an era where AI agents not only process information but…
AI Agent Explained: What It Is and How to Get One? The Ultimate 2026 Guide
The business technology landscape has reached a tipping point. Gone are the days when artificial intelligence was limited to reactive chatbots or virtual assistants that only responded to direct commands.…
Mass Layoffs in 2026: What Experts Say About the Future of Employment
In a global economic uncertainty context, mass layoffs are defining 2026. Tech companies, from giants like Google to emerging startups, are drastically…
