+20 Years B2B Marketing & Channel
Dual LatAm Market (Chile + Brazil)
Digital channel: 3% to 17% of sales
Trade Marketing · Channel · E-commerce
Professional Summary
B2B marketing professional with over 20 years across trade marketing, channel management and e-commerce. Over 13 years at Andes Industrial (Shimano Chile), I moved from Web Developer to Deputy Marketing Manager, responsible for the national network of 1,800 points of sale for Shimano, Scott, Continental, Vittoria and PRO, and for the company's own e-commerce — which I grew from 3% to 17% of total revenue (~USD 600K/month). As founder of Boostify, I manage a 35+ client B2B portfolio across Chile and Brazil with 80% annual retention. A Chilean living in Curitiba with permanent residency: I understand first-hand how the channel and the B2B buyer behave in Latin America's two largest economies.
Professional Experience
ANDES INDUSTRIAL / SHIMANO CHILE
- Internal progression: joined as Web / E-commerce Developer, moved up to Head of Design (team of 4) and then Deputy Marketing Manager.
- Channel management: national network of 1,800 points of sale for Shimano, Scott, Continental, Vittoria, and PRO — channel policy, sell-in and sell-through.
- E-commerce: grew the digital channel from 3% to 17% of revenue (peaking at ~40% during the pandemic), ~CLP 600 million/month, with variable pay tied to online sales.
- Marketplaces: brand and product content on Mercado Libre, Falabella, Ripley, and Líder — in-pages, spec sheets, and photography.
- Channel programme: converted 6 stores into Shimano Service Centers — refurbishment, service standardisation, and team training.
- Field Marketing: ~20 stores assessed per year across Santiago and Valparaíso — visits, channel training, and sell-through support.
- CRM and digital transformation: led the operation's digitalisation from 2011 and managed HubSpot with 4,000 contacts, from the B2B funnel to dealer retention.
BOOSTIFY (Santiago - Curitiba) — full-time since 2025
- Business development: active prospecting and B2B pipeline generation across Chile and Brazil — direct outreach, in-field acquisition campaigns, and commercial partnerships including white-label models with other agencies.
- Portfolio management: 35+ B2B clients with 80% annual retention — recurring renewals, account expansion, and direct relationships with the top accounts.
- E-commerce and infrastructure: online stores and B2B websites built for conversion, managed hosting, and Google Workspace.
- Full sales cycle: from prospecting to close, using HubSpot CRM and sales enablement materials (proposals, pitch decks, value frameworks).
- Applied AI: automated prospecting, follow-up, and multilingual content production with AI agents — a portfolio run single-handedly while keeping 80% retention.
Accion Films
- Advertising campaigns, visual assets, and interactive campaign presentations for sales support, plus the web infrastructure behind their rollout.
Earlier experience
Direct clients — Santiago, Chile
- First independent web projects: websites, visual identity, and digital presence for small businesses — the origin of what later became Boostify.
TRANSACT LIMITED (United Kingdom)
- Graphic design and visual materials for the UK head office, working remotely from Santiago and collaborating in English.
Pizzería Central — Isla de Maipo, Chile
- Own retail business: supplier management, cost control, direct customer service, and day-to-day point-of-sale operations.
Education
Diploma in Strategic Marketing
Pontifical Catholic University of Chile (PUC) | 2023
Integral Designer (Graphic/Visual)
University of Los Lagos | 1998 – 2002
Skills
Channel & Trade Marketing
Trade Marketing
Channel Management
Sell-in & Sell-through
Dealer Network
Field Marketing
Portfolio Management
B2B Sales
Business Development
Sales Enablement
HubSpot CRM
E-commerce & Digital
E-commerce
Marketplaces (Mercado Libre, Falabella)
Digital Transformation
Automation
Applied AI (sales productivity)
Web & Infrastructure
Languages
Spanish (Native)
Portuguese (Fluent)
English (professional written · basic spoken)
Updated: 26/08/2026