20 years growing B2B sales channels.

Since 2025 I’ve worked full-time on Boostify, which I founded in 2020, and on Wünn Growth Partners, the growth firm I co-founded with Francisco Meller.

• Boostify: 35+ B2B clients with 80% annual retention. Websites, e-commerce, managed hosting and Google Workspace.
• Wünn Growth Partners: partner and Executive Director; Francisco Meller is partner and Commercial Director. Performance strategy, campaigns and conversion analytics.
• Full sales cycle: prospecting, proposal, closing and renewal, with HubSpot and sales enablement materials.
• Applied AI: agents that automate prospecting, follow-up and content in four languages.

I joined as a web and e-commerce developer, moved up to design lead (team of 4) and ended as deputy marketing manager.

• Channel: national network of 1,800 points of sale for Shimano, Scott, Continental, Vittoria and PRO. Channel policies, sell-in and sell-through.
• E-commerce: from 3% to 17% of total revenue (peak of ~40% during the pandemic), about CLP 600 million per month.
• Marketplaces: brand and product content on Mercado Libre, Falabella, Ripley and Líder.
• Point of sale: 6 stores converted into Shimano Service Centers and ~20 stores assessed per year in the field.
• CRM: HubSpot with 4,000 contacts, from the B2B funnel to network retention.

Marketing agency and audiovisual production company in Santiago. It’s where I learned how an agency works: briefs, production deadlines and client delivery.

• Advertising campaigns: campaign design and visual assets for the agency's clients.
• Sales support: interactive presentations and sales materials to close projects.
• Digital: the web infrastructure to roll out campaigns online.
• A relationship that continued: today ACCION is a Boostify client, with hosting and a website redesign.

British-owned company with offices in Santiago and a British manager, focused on digital adult entertainment and online gaming. I worked in English, right at the start of content for mobile phones.

• Print advertising: ads for magazines and newspapers, working to each publication’s print deadlines.
• Mobile content: design for services and games on early smartphones, such as the Nokia 9290 Communicator, when the mobile market was just starting.
• Online games and betting: design for adult games and online betting, before that industry was regulated.
• What I took from it: working in English under foreign management, and designing for new channels before any rules existed.